MILWAUKEE, WI—This year Milwaukee Tool is taking tape measures to the next level with the introduction of redesigned STUD™ Tape Measures, new Wide Blade Tape Measures, and new Compact Tape Measures. These new tapes will deliver best-in-class blade standout, reaching up to 14 feet, and enhanced durability.

“In 2012, Milwaukee brought innovation to tape measures with key user-specific features: a patented-finger stop design, two-sided printing with blueprint scale, magnetic hooks, and special attention to housing durability with the 5-point reinforced frame.  With each new tape measure, we’ve worked with users to understand their frustrations and maintained our focus on incorporating game-changing innovations,” said Caitlyn Kelleher, Product Manager for Milwaukee Tool. “This year marks our biggest year yet—as we introduce a range of new tape measures with leading feature sets, enhanced durability, and best-in-class standout.”

STUD™ Tape Measures

Equipped with custom internal gearing, the new generation of STUD™ Tape Measures utilize a smaller spring to reduce size and allow for a more compact, comfortable, and ergonomic fit in your hand. This new-to-world design allows for an optimized spring to control blade retraction speed, minimizing whip. Now delivering best-in-class standout, these tapes reach up to 14 feet of standout for extended reach and efficient measuring. Cutting-edge EXO360™ Blade Technology protects the tape’s blade from ripping and wearing. This strong, high-density nylon coating wraps 360° around the blade, ensuring a blade that is abrasion-resistant and can withstand continuous use – giving the STUD™ the longest-lasting blade on the market. 

This technology combined with a fully reinforced frame that can survive an 80’ drop^* makes STUD™ the most durable tape measure in the industry. These tape measures will come complete with a Finger Stop for controlled blade retraction and 2-sided blade printing for increased readability. STUD™ Tape Measures will now be offered in more sizes, including a 25’ magnetic option.

Wide Blade Tape Measures

Milwaukee's new Wide Blade Tape Measures have the longest, straightest standout^† and deliver up to 14 feet of standout for extended reach and efficiency on the jobsite. The highly useful straight standout will allow users to easily measure long distances on their own. In addition to long standout, these tapes feature an anti-tear blade coating that reinforces the first 6 inches of the blade, a 5-point reinforced frame for drop protection, a Finger Stop for controlled blade retraction, and 2-sided blade printing for increased readability. The Wide Blade Tape Measures will also have 16’ and 25’ magnetic options. 

Compact Wide Blade Tape Measures

Milwaukee's new Compact Wide Blade Tape Measures are a best-in-class compact size and deliver up to 12 feet of standout^†. These tapes feature a 5-point reinforced impact resistant frame and 2-sided blade printing for increased readability. The Compact Wide Blade Tape Measures will also be available in Magnetic models that feature a Finger Stop.  

The new STUD™, Wide Blade, and Compact Tape Measures are a testament to Milwaukee Tool’s unrelenting commitment to constantly improving solutions and developing new technology to further push the boundaries of performance and durability.    

Milwaukee® Tape Measures – Key Features and Users

*Functional after 80’ drop on packed soil

^†Based on maximum performance

STUD™ Tape Measures—NEW!

16’ STUD™ Tape Measure                                        48-22-9716

25’ STUD™ Tape Measure                                        48-22-9725

25’ STUD™ Magnetic Tape Measure                        48-22-9725M

35’ STUD™ Tape Measure                                        48-22-9735

Wide Blade Tape Measure—NEW!

16’ Wide Blade Tape Measure                                   48-22-0216

16’ Wide Blade Magnetic Tape Measure                   48-22-0216M

25’ Wide Blade Tape Measure                                   48-22-0225

25’ Wide Blade Magnetic Tape Measure                   48-22-0225M

30’ Wide Blade Tape Measure                                   48-22-0230

35’ Wide Blade Tape Measure                                   48-22-0235

40’ Wide Blade Tape Measure                                   48-22-0240

Compact Wide Blade Tape Measures—NEW!

16’ Compact Wide Blade Tape Measure                   48-22-0416

16’ Compact Wide Blade Magnetic Tape Measure   48-22-0316

25’ Compact Wide Blade Tape Measure                   48-22-0425

25’ Compact Wide Blade Magnetic Tape Measure   48-22-0325

30’ Compact Wide Blade Tape Measure                   48-22-0430

35’ Compact Wide Blade Magnetic Tape Measure   48-22-0335

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